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Apr 4
Simplifying the Supply Chain
4 Apr, 2017. 0 Comments. Uncategorized. Posted By: Katelyn Lewis
It’s Like the 1980s All Over Again – Only Way Better Looking When Toyota Motor company revolutionized the auto industry in the early 1980’s by implementing ‘Lean Manufacturing’ and ‘Just in Time’ supply chains; who would have guessed that a Salt Lake City based manufacturing company would follow suit 35 years later to transform the nutritional supplement industry. But that’s exactly what happened. Genysis Brand Solutions, a turn-key nutritional supplement manufacturer, is now recognized as a leader for the very same efficiencies helped make Toyota the global automotive leader it is today. One key component of that leadership is our…
Apr 4
Entrepreneur Of The Year – 2017 Finalist
4 Apr, 2017. 0 Comments. Uncategorized. Posted By: Katelyn Lewis
The spirit of entrepreneurship is alive and kicking in the Utah Region — and we couldn’t be happier to be a part of all the action! Jeff Reynolds, CEO of Genysis Group, was recently announced as a finalist in the Entrepreneur Of The Year 2017 Utah Region Awards program. As the world’s most prestigious business award for entrepreneurs, Entrepreneur Of The Year has been at the forefront of identifying game‐changing business leaders for more than three decades. The program has honored the inspirational leadership of such entrepreneurs as Howard Schultz of Starbucks Coffee Company, John Mackey of Whole Foods Market…
Mar 10
Do you Recognize the Ingredients?
10 Mar, 2017. 0 Comments. Uncategorized. Posted By: Katelyn Lewis
Clean Labeling in the food and supplement industry is becoming more and more popular. Even in Sports Nutrition, consumers are becoming steadily more conscious of what they will and won’t eat and of ingredient and supplement panels.  Artificial flavors, colors, and sweeteners are taking a back seat to natural ingredients, as organic and non-GMO products continue to be more prominent and preferred.  A large reason for this is that sports nutrition drinks and supplements are more readily available in grocery and convenient stores, not just specialty stores and people of all ages are buying and consuming these products for reasons…
Feb 15
Modernization of Food Safety
15 Feb, 2017. 0 Comments. Uncategorized. Posted By: Katelyn Lewis
The nutritional supplement and food industries are continually evolving. In efforts to protect the consumer the nutritional supplement industry is highly regulated both internally by stakeholders and externally by the FDA. Since 1938, the Federal Food, Drug, and Cosmetic Act (FD&C) has given authority to the FDA to oversee the safety of food, drugs, and cosmetics. In 1994, the Dietary Supplement Health and Education Act (DSHEA) defined dietary supplements as food and not drugs, thus allowing nutritional supplements to continue to be consumed as they have been for hundreds of years without having to undergo hundreds of millions of dollars’…
Jan 30
Stevia, Monk Fruit, and Cane Sugar, Oh My! – 2016 in Review
30 Jan, 2017. 0 Comments. Uncategorized. Posted By: Katelyn Lewis
Not only was 2016 an exciting year in politics and pop culture, but also an AMAZING year in the world of nutritional products and dietary supplements!  We saw some major shifts in the industry, and also strides forward in product quality and innovation: Welcome back to our old friend, the full dose pre-workout: One of the biggest industry trends that made a comeback in 2016 was the return of the full dose pre-workout. For those unacquainted with this term, a “full dose” pre-workout is an energy and performance based product that has hefty, efficacious dosages of many ingredients in the…
Dec 6
Plant-Based Proteins: The Challenges of Meeting Consumer Demand
6 Dec, 2016. 0 Comments. Uncategorized. Posted By: Katelyn Lewis
Protein products are evolving to meet the changes in consumer demands. And consumers are wanting more and more from their protein products. First, they are becoming more conscious of labels, ingredients and certifications that verify the product they are buying is what businesses claim it is. Additionally, they are more discriminating on the taste and texture of their products than ever before. Finally, consumers are expecting the right mix of product specialization and value – a difficult needle to thread. Through newly developed protein verification testing methods, advanced flavor profiling, and a variety of organic and other “certifications,” businesses are…
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